Chuck Norman, APR

Chuck Norman, APR

Chuck Norman, APR is Owner/Principal of S&A Cherokee, LLC, which includes S&A Communications, a Forbes-recognized top U.S. PR agency, and Cherokee Media Group. Under his leadership, S&A has grown from a local firm into a global agency serving clients nationwide and abroad. With nearly 30 years of experience in public relations, marketing, digital, and crisis communication, Chuck has guided organizations through high-profile crisis and reputation management challenges. His work lead to S&A’s invitation to the Public Relations Global Network—an alliance of more than 50 marketing and PR agencies across six continents. He is one of only about 5,000 accredited members of the Public Relations Society of America (PRSA), where he served as Chair of the national Counselors Academy in 2019, helping shape the industry’s standards and future.

Recognized for both professional excellence and service, Chuck has earned the Business Journal’s 40 Under 40 Leadership Award, PRSA’s Michael L. Herman Excellence in Mentoring Award, and the Raleigh Public Relations Society’s Watt Huntly Award for Lifetime Achievement. Beyond his professional roles, he has devoted more than 25 years to community leadership, serving on numerous corporate and nonprofit boards, chairing chambers of commerce, and leading Rotary service projects locally and internationally. His commitment to mentorship, community service, and advancing the PR profession continues to define his career and impact.